Team Namibia announced the results of its logo voting competition this week. The logo vouched as most popular by the public has been identified as “Logo A”, a layered map of Namibia. The campaign attracted the votes of 4 197 Namibians via a dedicated SMS line and a specially designed Facebook application.
The organisation’s new logo celebrates the shape of Namibia built up in layers representing our country’s famous desert, dunes and contrasting landscapes. In this way, it symbolizes nation building, growth and working together, because without all the parts, Namibia wouldn’t be complete.
Voting was open to the public from 1 – 12 October 2013.
Tarah Shaanika, Chairman of Team Namibia commented: “When members of the public see this logo, they have the assurance that it represents a product that’s been made locally or a service offered by locals. The Team Namibia logo enables Namibians to identify local products or services that will in turn promote local businesses. This will contribute to keep the Namibian economy healthy and strong to create a future environment we all want for our children.”
Lizette Foot, General Manager, commented: “The response from the public on this campaign was overwhelming, which proves the public’s support for buying local products and services. It shows that through small actions like these, we’re helping to fight for a better future for all Namibians. The next phase in Team Namibia’s re-brand campaign is to first consolidate the application of the new logo in association with our members before it’s officially launched into market next year.”
Team Namibia utilized the services of the Namibian branch of The Jupiter Drawing Room (TJDR), based in Windhoek to develop the advertising concept and outputs. The agency is a joint venture between TJDR and Ohlthaver & List Group of Companies. All permanent employees, except for the Managing Director, are Namibian, with all staff based in Namibia. In addition, the sms voting line was managed by Dynamic Mobile Solutions (DMS), who verified the results.