Namibia’s Rhino Frontier

Namibia's

Rhino Frontier

Text   Elzanne McCulloch   |   Photographs   Provided by Wilderness

From the Autumn 2025 issue

I will never forget my first visit to Damaraland. In a sturdy, built-up Land Rover called Kangombe, we arrived at the camp well after sunset. Dinner was a boisterous affair. The camp staff sang around a campfire, and our guide sat with all the other guests at a long family-style dinner table, sharing tales of adventures in this rugged corner of the country. That evening a spotted hyena walked across the deck of my tented suite, and I waited with anticipatory trepidation for him to knock on my door. Earlier that day, Gerhard Thirion of Wilderness had picked me up in Windhoek. The drive from the capital felt like a journey through time. The city’s bustling streets gave way to open plains, dotted with hardy acacia trees and herds of springbok grazing in the distance. As we ventured further north, the landscapes grew harsher and the vegetation sparser. Rocky outcrops rose from the ground like ancient sentinels, their rugged faces weathered by millennia of wind and sun.

I woke up on my first morning at Wilderness Desert Rhino Camp to surroundings that had transformed into a stark, otherworldly beauty. Euphorbia damarana (milkbush) dotted the rocky terrain with its grey-green stems. Toxic to humans, but a lifeline to the desert-adapted black rhino, Diceros bicornis bicornis.

The largest free-roaming population of black rhinos on Earth calls this area home. They have adapted to survive here.

This truth, still unchallenged a decade after that first visit to Wilderness Desert Rhino Camp, carries the weight of a remarkable story – a species once teetering on the brink of extinction, now thriving in this unforgiving desert thanks to decades of unwavering efforts by civil society, government and local communities.

I have been back to this special camp at least once a year since then. Each visit reinstils a sense of wonder in me. Each meeting with the incredible staff that have made this camp their own. Each rumble of a guide-driven Land Rover over gravel and rock. Desert Rhino Camp holds a special place in the Namibian touristic treasure chest. Now, Wilderness has reimagined this much-loved destination, and Wilderness Desert Rhino Camp is reborn, though its heart, and its stories, remain unchanged. It is home to a collection of tales of resilience. Of how this landscape and its inhabitants were bound by an ancient pact of survival. Here in Damaraland, life persists against all odds.

A LEGACY OF CONSERVATION

Surrounded by the rocky red terrains quintessential of Namibia’s Damaraland, Wilderness Desert Rhino Camp is more than a luxurious retreat. Built on a foundation of partnership and purpose, the camp represents a unique collaboration between Wilderness, Save the Rhino Trust Namibia (SRT) and three local community conservancies. Together, they have created a model that marries luxury tourism with impactful conservation, offering guests the opportunity to not only witness but actively support the protection of Namibia’s critically endangered black rhinos.

The new camp itself is a masterpiece of understated elegance, designed to blend seamlessly into the dramatic landscape. Its six suites, crafted from canvas and stone, reflect the textures and tones of the desert. Inside, rustic charm meets modern comfort, with plush bedding, natural materials and sweeping views that constantly draw your gaze back to the land. Powered entirely by solar energy and built using repurposed materials, the camp’s commitment to sustainability is woven into every detail.

TRACKING RHINOS: A JOURNEY OF CONNECTION

The highlight of any stay at Wilderness Desert Rhino Camp is the chance to track rhinos on foot and by vehicle. This is not a simple game drive; it is an immersive experience that requires patience, respect and a willingness to follow in the footsteps of the experts. Led by SRT trackers – local community members who know the land intimately – guests learn to read the language of the desert, deciphering tracks and signs in the sand.

It is a humbling experience to come face-to-face with these prehistoric giants. Their massive frames and weathered horns tell a story of survival against all odds. Every sighting feels like a miracle, a testament to the relentless efforts of the SRT team members who monitor and protect the rhinos from the ever- present threat of poaching.

A CATALYST FOR COMMUNITY

The impact of Wilderness Desert Rhino Camp extends far beyond the lodge. By involving local communities in both its hospitality operations and conservation efforts, the camp has created a ripple effect of empowerment and opportunity. Many of the staff come from the surrounding conservancies, bringing with them a deep connection to the land and its wildlife.

Revenue generated by the camp is shared with these communities, providing essential funding for education, healthcare and development projects. In turn, the communities have become active participants in conservation, understanding that the survival of the rhinos directly impacts their own futures.

Wilderness rhino ranger and guide Bons Roman, who hails from a nearby community, sums it up perfectly: “When you visit, you’re not just staying in a camp. You’re supporting our way of life. You’re helping us protect something priceless.”

CONSCIOUS TRAVEL: WHY IT MATTERS

Wilderness Desert Rhino Camp, in all its iterations, has always been a call to action. In a world where wilderness is increasingly under threat, places like this remind us of what is at stake – and what is possible when people come together with a shared purpose.

Visiting Wilderness Desert Rhino Camp is more than a luxurious escape. It is an opportunity to connect with the land, contribute to conservation and be part of a story that is bigger than yourself. And in doing so, you will leave not just with memories, but with a deeper understanding of why tourism, when done right, truly matters.

On each return visit to what has cemented itself as (dare I say it) my favourite lodge in Namibia, I look out at the endless landscape, as timeless as it is fragile, and I carry with me a sense of responsibility. It is a reminder of the immense weight carried by those who dedicate themselves tirelessly to the preservation of our natural treasures, and a humbling realisation that every journey has the power to make a difference. TN

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