Go Big Namibia

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The Namibian Tourism Board (NTB) this week launched the “Go Big Namibia” online marketing campaign, a social media bonanza aimed at positioning Namibia as a premier adventure tourism destination in Africa and to generate buzz about Namibia ahead of the Adventure Travel World Summit 2013 (ATWS) to be held in October 2013. 

Live blogging is one of the key components of the Go Big Namibia campaign. The NTB  has put together a team of four travel writers from Namibia, South Africa, the United States and Germany, who will travel throughout the country experiencing unique Namibian adventures and dotting it down in their social media notebooks. 

“We have invited four travel bloggers from our key markets on an epic tour around Namibia. They will be joined by music sensation Ees. Check out the kick off blog here and feel free to share it!” NTB spokesperson for the campaign, Rebekka Hidulika, explained.

Together the five bloggers will write blog posts, instagram, tweet and post highlights on NTB’s Facebook – ensuring a live, day to day, sharing of adventure in Namibia. 

The coverage will highlight Namibia’s diverse adventure experiences, including wildlife, hiking trails, extreme sports, landscapes, cultural diversity and the warm, welcoming people of Namibia. 

NTB will track their journey on the various social media platforms, and is encouring trad partners in all markets to “assist us to spred the content generated”. In order to facilitate this, NTB has designed various social media tools, including a Facebook application and weekly content kits.

“Everyone, living in Namibia or living elsewhere in the world, is encouraged to follow the thrills and spills of the five travellers”. In addition, daily prizes are up for grab via NTB’s Facebook page for the duration of the campaign. 

The campaign will run from the 23rd of August until the 2nd of September. 

Engage via Twitter#GoBigNamibia and follow the Team @NamibiaHorizons
Download Content Kits: Each week, we will be sending out content kits jam packed with ready-to-post content for your social channels. If you are not already receiving them, clickherehttp://stories.namibiatourism.com.na/register-to-receive-content-kits/
Calls to Action for your Website: If you’d like an image for your website, click here (https://dl.dropboxusercontent.com/u/9793918/Blog%20side%20banner6.jpg
Facebook Cover Photos: If you’d like an image for your Facebook cover image, click here  (https://dl.dropboxusercontent.com/u/9793918/Facebook%20Cover%20Photo5.jpg). 
Any questions can be directed to Rebekka Hidulika at Namibia Tourism (rebekka@namibiatourism.com.na)
Travel News Namibia
Travel News Namibia
Travel News Namibia is a high-quality glossy Namibia travel and lifestyle magazine tasked with promoting Namibia to the world. With riveting stories, first-hand encounters and magnificent photographs showcasing tourism, travel, nature, adventure and conservation, TNN is the ultimate and most comprehensive guide to exploring Namibia. Travel News Namibia is published in five different editions per year. These include four English- language editions and one German. Travel News Namibia is for sale in Namibia and South Africa.

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