Tourism major economic player – 2013 Tourism Expo

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The tourist industry remains a vital contributor to jobs and finances in Namibia.

This was revealed yesterday during an event hosted by the Namibia Tourism Board at the start of the 15th annual Namibia Tourism Expo.

Officially launched by Prime Minister Hage Geingob, the NTB unveilded the 4th edition of the Namibia Tourism Satellite Account. According to this document, which retrieved data from a host of stakeholders and surveys, Namibia’s tourism industry directly contributed 3.8 billion to the gross domestic product in 2012. 

Furthermore, the tourism industry directly contributed to the creation of 22 8567 jobs in 2012.

Other figures released by the Tourism Satellite Account were the indirect contributions of the tourism industry. 

The combined indirect and direct GDP contributions topped at 15.5 billion in 2012. 

New entries in the job sector, calculated from the direct and indirect contributions of the sector, culminated in a total of more than 80 000 jobs.

The touism expo remains a critical yearly event, which brings together stakeholders in the industry. At the opening of the expo, Democratic Media Holdings chairperson Monica Kalondo noted that the Expo is no longer an event of DMH. Rather, the event has grown to such an extent that it has been passed on to the broader tourism community.

Around 19 000 visitors attended the expo in 2012 and again this year, around 2 000 exhibitors are taking part in the event. 

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Travel News Namibia
Travel News Namibia
Travel News Namibia is a high-quality glossy Namibia travel and lifestyle magazine tasked with promoting Namibia to the world. With riveting stories, first-hand encounters and magnificent photographs showcasing tourism, travel, nature, adventure and conservation, TNN is the ultimate and most comprehensive guide to exploring Namibia. Travel News Namibia is published in five different editions per year. These include four English- language editions and one German. Travel News Namibia is for sale in Namibia and South Africa.

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