The 15th annual Namibia Tourism expo was officially opened yesterday by Prime Minister Hage Geingob who emphasized the need for the tourism industry to become creative in attracting more tourists to the country.
Geingob, who was the keynote speaker at the opening of the Expo (which attracted around 19 000 visitors last year), told guests that it could be beneficial for the country to group a variety of different tourism attractions as selling points.
He suggested that Namibia could specialise in various sections, like VIP tourists, cultural tourism, eco-tourism, conservancy and indigenous tourism.
Above all, Geingob reminded everyone that Namibia has unique selling points like the Etosha National Park and the Namib desert, and for that reason, the tourism industry does not have to compete against other SADC countries.
Moreover, he suggested that it would be a good idea to launch SADC travel packages, and that in collaboration with neighbouring countries, Namibians could offer southern African tour packages that would include all the highlights, including our own plus attractions such as Victoria Falls and Kilimanjaro in Tanzania.
Most importantly, the Prime Minister noted that a good reception and good-bye could play a critical role in visitors perception of their holiday in the country.
“Always say welcome to Namibia, and when they leave – Say I hope you enjoyed your stay”.
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