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Team Namibia, the organisation that strives to promote Namibian products and services, held a members meeting this week. The event took place in order to internally launch Team Namibia’s new logo and to discuss the new membership criteria.
All this was precipitated earlier this year, when Team Namibia’s board reviewed the organisations role “in relation to Vision 2030 and subsequently generated a strategy for gaining a sustainable competitive advantage for Namibian products and services,” explained Lizette Foot, General Manager of Team Namibia.
One of the first steps Team Namibia took was to create and launch a brand new logo. The process involved the design of two logos, and the public was given a chance to vote for their preferred logo. In the end, more than 4 000 votes streamed in. The new logo is at the forefront of Team Namibia’s shifting activities, with the goal of making “a national impact through a strong brand and consumer education campaign”.
The next step was to create new membership criteria, which in turn means that Team Namibia requires members to re-apply for membership. Foot explained that the change in membership criteria was to ensure that consumers can relate to Team Namibia products as an assurance for rational and emotional benefits at the point of purchase.
At the event this week, Tara Shaanika, Chairperson of the Team Namibia board of directors, said the changes signify a milestone in Team Namibia history. He said that he hoped the new strategy would take Team Namibia and its members to a new heights. He praised the past ten years, in which he said Team Namibia members proved that there is strength in a team. “Our purpose is to promote local businesses … that in turn keeps the economy healthy and strong and growing”.
The official launch of the logo to the public will take place early next year.